The current PC game publishing industry is hugely monopolized, as a limited number of tech companies concentrate the majority of the market’s activity. Nowadays, gamers tend to purchase PC games digitally, on platforms in the likes of ‘Steam’ or other commonly called ‘App Stores’, most of which are owned by the industry’s giants. This mechanism binds developers to reward big corporations that receive a percentage of the profits in addition to a hosting and marketing fee. Ultra (UOS), a blockchain-based PC game distribution platform, attempts to change the industry’s foibles by transferring the power to the developers to run their promotional and publishing activities, thus generating more revenue out of game sales and more community engagement.
The primary use of blockchain technology in Ultra is to create and run its suburbanized economy. Similar to NFT’s on the Ethereum network, the ownership of games and items are issued as certificates on Ultra’s blockchain. It will permit players to resell the game on a second-hand market, and the revenues will automatically be split between the developers and the re-sellers. In other words, Ultra allows customers to receive a cash back once they are not any more interested in playing a certain game. By creating this process, Ultra explores territories new to gamers, opening the gates to the resale of digital games, a feature currently unavailable on any other platform.
Therefore, one of the utilities of the UOS token will be to purchase or trade PC digital games. However, as a token, the value of UOS fluctuates constantly. By using the EOSIO network, one can set the US dollar as the primary reference currency for game price. If a game costs $50 and a UOS token is valued at $1, a potential buyer will need 50 UOS to purchase the game. If tomorrow, the UOS token value increases to $2, the game price will still cost $50. This means that the buyer will only require 25 UOS. The UOS game price is changed instantly and automatically, always following the set price in US dollars. It allows one to prevent situations where video games may end up costing thousands of dollars. This would be the case if the value of UOS increases significantly.
Ultra’s blockchain protocol is based on EOSIO, which has been known for holding the largest ever Initial Coin Offering (ICO) and raising over four billion US dollars by selling more than one billion EOS in a year-long process. EOSIO aims to solve the performance problems of running Decentralized Applications (DApps) on an extensive network like Ethereum by emulating fundamental computer functions and allowing the programming to be made in popular languages such as C++, Java, or Python.
Concerning the transactions, choosing EOSIO was undoubtedly a good choice. By using this blockchain, one has instant and feeless transactions. The alternative option would have been the ETH network. However, the network is dependent on some relatively low fees and the transaction confirmation speed is not instant.
Last but not least, the project’s team is credible and reliable. All members have significant experience and vast knowledge in the gaming industry. One quick research on LinkedIn or other social media platforms can provide a certain amount of comfort.
In conclusion, project Ultra is particularly promising and holds tremendous potential. Will they be able to shift the balance of power in the gaming industry? Luxembourg Blockchain Consulting does not think so. The tricks big corporations employ have been known to the public for a long time. This means that the industry’s giants will not simply abandon their trading model without a fight. Nonetheless, it is foreseeable that Ultra will be an essential actor in the future of PC gaming. The project is impressive, the team is highly qualified, and the proposal Ultra puts forward holds great potential in solving some major problems the industry is currently facing.